In 1985, Jarbas, already heir to agricultural traditions but also a young banker passionate about visiting farms through work, bravely embraced a life opportunity: acquiring a rural property and immersing himself wholeheartedly in field activities. Opting for coffee farming, his choice was influenced by the unique characteristics of altitude, soil, and climate that embraced the 20 hectares of land at Bela Vista Estate. Thus, in 1988, the emergence of the first plot of yellow catuaí was witnessed, promising fertile days ahead.

Over the years, Bela Vista Farm flourished, becoming a true coffee paradise. In 2000, the legalization of the property's Legal Reserve and APP - Permanent Preservation Area brought a new dimension of responsibility, strengthening Jarbas' commitment to preservation and environmental balance. However, it wasn't just the farm that grew; an entire community thrived, united by the vision of a better future.

Embracing natural management practices and producing organic coffee, Jarbas values honesty, excellence in work, and respect for others.