At Alto da Serra petite estate, Hudson Vilela shares a story of perseverance. His family, made up of small-scale producers, witnessed firsthand the challenging journey of working the land from a young age. It's a tale of mutual cooperation among farmers, where collective support was essential to ensure everyone's livelihoods.

However, Hudson aspired to something different. When the opportunity arose to acquire part of the farm with a partner, he didn't hesitate. His vision was clear: to turn the xx hectares of land into something promising. He chose to invest in coffee cultivation in the farm's high altitudes, trusting in the region's potential. Careful management resulted in a high-quality harvest, and Alto da Serra Farm's coffee quickly stood out.

Recognizing the potential of his coffee, Hudson set ambitious plans. He participated in events where he showcased his coffee, and recognition came swiftly, with demand surpassing supply in a matter of days.

Perseverance and faith in his dream were rewarded, and what started as a small bag of coffee turned into a recognized and valued production. Hudson proved that with determination and hard work, any challenge can be overcome.

Thus, Hudson's story serves as inspiration for all those who dare to dream and pursue their goals. Nothing is impossible when you have the determination to turn dreams into reality.